What we do
Project Based and Interim Category Management, Consumer, Shopper, and HCP Insight consulting and training:
- Delivering realistic category and brand strategies and plans in line with retailer strategies
- Identifying priority opportunities and innovation routes grounded in deep consumer understanding
- Generating category rationale for range reviews, NPD launches, gap analysis and listings defence
- Managing research agencies to deliver actionable business based insights and added value for clients
- Developing robust and insightful category, brand and retailer analytics and reporting
- Optimising promotional plans & insights for leverage with key customers
- Leading and working effectively and collaboratively in cross functional teams
Some of the categories previously worked in
Baby, Bakery, Beer
Cereals, Cold Beverages, Confectionery
Dairy, Desserts, Domestic Appliances
Fashion, Finance, Frozen
Healthy Snacks, Hot Beverages
Newspapers and Magazines
Pet Foods, Poultry
Ready Meals
Salad Accompaniments, Snacks, Slimming Products
Tobacco, Waters
Who we are
Founder Siân Hughes spent 20+ years with Kraft Foods during which time she led both the Insight Team and then joint working programmes with major retailers to drive real business benefits as Category Development Manager.
In 2006 Siân started working as a consultant and has worked across multiple companies, categories and countries mainly on business strategy development, category vision and consumer and shopper insight projects and interim roles.
Her experience makes her especially strong at linking great insight with great customer selling propositions and driving action out of information complexity.
